I oversaw the creative output for Stella Artois’ 2025 Wimbledon partnership, leading a 20+ person social media newsroom that produced 57 ads in just 14 days.
The work spanned campaign extensions, pre-planned content and reactive creative, including bringing to life the award-winning Stella Artois White Can campaign. I also led creative across collaborations with Stella Artois brand ambassadors David Beckham, Maria Sharapova and Andre Agassi, as well as influencer partners including Topjaw.
Together, this helped Stella Artois become the number one brand on social during Wimbledon, outperforming brands including Ralph Lauren, Nike and Range Rover.
My Role: Social Creative Director
Agency: draftLine
