Wimbledon is Stella Artois’ most important partnership throughout the year.
The challenge is to stand out on social media in a hyper competitive environment filled with iconic brands like Rolex, Ralph Lauren and Range Rover.
We decided the best way to stand out was to fit in, by embracing one of Wimbledons strictest rules, the dresscode.
We created a limited edition White Can, dressed for Wimbledon, that we gave out to players, influencers and guests. We even got notorious rebel Andre Agassi to dress up in white for the occasion.
Our White Can campaign was not only the talk of the tournament but also went on to win silver and bronze Cannes Lions 2026.
Agency: draftLine
My role: Social Creative Director
