Ah yes Christmas, the most Mariah of times.
AMV created a tongue in cheek TV ad featuring the queen of Christmas herself Mariah Carey, celebrating 25 years since the release of “All I Want For Christmas Is You”.
I created an AR Filter on Facebook and Instagram that allowed people to sing along and try to hit that famous high note as well as adding some Mariah Christmas glamour to yourself.
For the first time ever “All I Want For Christmas Is You” hit the Billboard no1 spot.
Creative Agency: AMV BBDO
My Role: Social & Interactive Creative Director