Kellogg’s iconic Chocovore character loves chocolate, so we came up with unique way to allow people to feed him live on Twitch.
We created a custom drone chocolate delivery system and custom UI which allowed viewers to command the drone and ultimately decide when the chocolate should drop into the huge Chocovore mouth.
Every time they managed to feed the Chocovore the drone would ascend higher and higher.
The show was hosted by @justriadh and we teamed up with a host of local influencers to drive awareness of the game.
Creative Agency: Digitas UK
My Role: Creative Director