Christmas is a big deal at Tesco.
This is why they try to make their food as helpful as possible, whether thats party food that all cooks at the same temperature or ham that smokes itself.
I was responsible for the 2016 Christmas campaign on social media.
There were two challenges that kept coming up, hosting a Christmas party for a lot of people and cooking the big Christmas dinner when you're an inexperienced cook.
I created a campaign around the thought "If we can do it here, you can definitely do it at home" to show how helpful the Tesco Christmas food is.
The campaign was created as a mobile first experience.
The two films have became the most viewed films on Tesco's Facebook channel.
Creative Agency: BBH
My Role: Art Director / Copywriter