Street Invest is a charity that provide 'A trusted Adult' for street children in developing countries, someone the children can trust and rely on.
They needed help raising awareness, our solution was to create a life size action figure complete in box and all.
The box doubled up as a donation box using Augmented reality, QR and NFC technology.
Our action figure was then sent around the country to different toy stores.
Creative Agency: Leagas Delaney
My Role: Art Director / Copywriter
