To support Sheba’s involvement in the world’s largest coral restoration program, AMV developed Sheba Hope Reef as part of the integrated global campaign HOPE GROWS.
The 150 ft long reef, which spells out the word HOPE, is a thriving coral reef, planted in August 2019 on a site of dead coral rubble on the coast of Sulawesi, Indonesia. This living billboard is now discoverable on Google Maps & Google Earth, plus viewable underwater in Google Street View.
Throughout my time at AMV I have been involved in various parts of Hope Reef, from the very beginning thinking about how it will live on social media to recruiting Ocean Advocates as part of the latest activity.
https://www.shebahopegrows.com/
https://www.instagram.com/shebahopegrows/
Agency: AMV BBDO
My Role: Social Creative