Degree, also known as Sure in the UK and Rexona in the rest of the world, believes movement has the power to transform lives and, as the world's number one deodorant and antiperspirant brand, wants to empower everyone with the confidence to move however they want.
We teamed up with influential movers around the world, including wheelchair motocross champion, Aaron “Wheelz” Fotheringham, paralympic athlete Blake Leeper and former ASU wrestler Marlee Smith to help them push their boundaries and demonstrate the amazing feats that are possible when you feel protected. That’s where our NONSTOP protection crash ads come in.
The campaign features the brand’s NONSTOP protection message designed by world famous typographer Chris Labrooy on bespoke airbags, crash mats, helmets and gumshields. The content shows people using these “Crash Ads” to conduct impressive physical feats.
My Role: Senior Creative
Agency: AMV BBDO