Whilst at Leagas Delaney I handled the global Patek Philippe online advertising account.
Patek Philippe had previously adapted a traditional creative and media approach, considering their target audience and brand I wanted a more targeted and impactfull direction online.
I created a completely new suite of creative assets and guidelines that could easily be localised which also included guidelines for media buying, making sure only suitable publishers and formats where used.
We focused on high impact unconventional formats such as interstitials and full page takeovers, all rich media, no more static placements.
During my time at Leagas Delaney the Patek Philippe digital account grew immensely.
Agency: Leagas Delaney
My Role: Creative Director
