I used AI to visualise the MARTINI brand world.
Inputting brand terms, taste notes and ingredients I generated a suite of visual assets using Midjourney.
Making MARTINI the first spirits brand to utilise AI in their advertising.
https://www.instagram.com/martini/
https://adage.com/creativity/work/martini-first-spirits-brand-launch-ai-created-campaign/2462081
Creative Agency: AMV BBDO
My Role: Social & Interactive Creative Director
