To help Martini launch Fiero I created a suite of social first assets showcasing the ease of the 50/50 Fiero and Tonic pour.
As part of it I created assets that played around with the Instagram and Facebook platforms making it seem like the drinks literally break out of the picture creating real thumb stopping content.
I also created the Martini Giphy.com channel to allow people to access custom made GIF stickers through Instagram and Snapchat.
https://giphy.com/martini
Creative Agency: AMV BBDO
My Role: Social & Interactive Creative Director
