Hayu is the home of reality TV and partnering with them I looked after their always on social activity across Instagram, TikTok, Threads and more.
Concepting and producing 30+ assets every month meant we had to be lightning fast jumping on trends and memes as well as being strategic in our approach, thinking ahead of whats coming up in the calendar always making sure we were one step ahead.
We also worked closely with them giving the brand a visual face lift making sure all their assets were unmistakably Hayu.
Agency: SEEN Connects
My role: Creative Director
