How do you get people to embrace feelunique's new 'it's all about me' brand message? Simple, let them wear it!
At Leagas Delaney we won the feelunique.com account and Nigel Roberts wrote the the new line 'it's all about me' celebrating each individuals personal beauty, imperfections and all.
We wanted to support that message online so we created facebook app where users could design their own 'it's all about me' t-shirt, we then asked them to instagram themselves wearing the t-shirt for a chance to win prizes.
Agency: Leagas Delaney
My Role: Art Director / Copywriter
