Bombay Sapphire partnered with Baz Luhrmann to launch 'Saw This, Made This' campaign.
The campaign invites people to capture and share on social media what they see in the world that creatively inspires them, and what they have subsequently made, using #SawThisMadeThis.
Through collaboration with hundreds of artists and creators from a variety of disciplines, the campaign featured before-and-after ‘Saw This, Made This’ videos and photos, demonstrating how people can reframe the world around them and turn that inspiration into creative expression.
The campaign culminate in 2023 in an awe-inspiring showcase of the world’s creativity, in partnership with global arts organisations in London and New York, including the Design Museum in London, UK, an industry-leading institution renowned for its support of the creative community. People are invited to join the movement on social media using @BombaySapphire #SawThisMadeThis, with the chance of their creations becoming part of a global showcase of creative inspiration at the Design Museum and other leading creative institutions around the world.
Agency: AMB BBDO
My Role: Social Creative