• Work
  • Digital Archaeology Exhibition
  • About & Contact
Kalle Everland
  • Work
  • Digital Archaeology Exhibition
  • About & Contact

Agent Provocateur

I first worked with Agent Provocateur in the early days of the internet, before the days of WordPress and terms like “Snaps” and Social Media had been invented.

I was at an agency called Wax New Media and Agent Provocateur was a tiny one shop business in London, Soho. 

Wax built their first ever “online store” and it was an enormous success, this at a time when buying things online was about as normal as going to space is today.

Through the years I went to different agencies and ended up working with Agent Provocateur over and over again by chance.

During this time the brand became famous, it expanded and became a “global super brand” (not my words) always listed as one of the coolest brands on the planet.

I started working with them directly doing events like club nights, concerts and shows.

Eventually Agent Provocateur asked me if I could take over the creative account and I set up my own agency to service them.

The work produced was to launch their 2009 range and we conceived a campaign around Superheroines, creating a character for each product line with their own unique superpowers.

We shot films showcasing each superheroine and their special powers and created a comic book telling the backstory and also doubling up as a catalogue.

For the launch of the campaign to get people talking we did a stunt at Selfridges in London where characters from the comic paraded outside the department store.

We also completely revamped the Agent Provocateur website to reflect the campaign.

Creative Agency: Everland
My Role: Creative Director

Article on bleedingcool.com 
Article on Daily Mail about the PR stunt

crs.jpg
BULLET2.jpg
ap-web.jpg
dps.jpg
self.jpg